Individual Assignment #4: New Privacy Issues Related to Cyberspace

Individual Assignment #4:  New Privacy Issues Related to Cyberspace

Objective: Analyze personal privacy issues related to various personal and business-related cybersecurity scenarios.

Competencies: Critical thinking, communication skills

Select three organizations within the same industry for analysis —

1.     Students should pick one industry from the displayed list below, and within that single industry, name 3 organizations for analysis.

2.     Describe the mission of each (from their website), and examine and compare details of each stated privacy policy, then

3.      For each organization, recommend policy changes that will enable each organization to (a) use sensitive customer information to increase business advantage and profitability, and (b) also protect customer personal information to avoid possible privacy or liability issues.

 

You may need to use trade journals and newspaper stories in your reference list.  However, try to avoid opinion pieces (like blogs) that may not be factual.  You may state your own opinions, but these must be strengthened by scholarly references.

Length 5-7 pages, due at the end of Week 10.

Prepare your paper in Word format. It should be double-spaced with one-inch margins all around. The citations and the reference list in the paper should be formatted in accordance with APA 6th edition guidelines.

Papers must include: cover page, table of contents, introduction, section headings and subheadings, conclusions, APA compliant in-text citations and list of references, and page numbers. The page count begins with the introduction and ends with the conclusions. The questions asked in the assignment should first be outlined (the outline is not included in the document), then the outline should be used to create the Table of Contents and the document sub-headings.  The Introduction should briefly preview each sub-heading in the document.

Before you submit your paper, you will need to run your assignment through Turnitin.com and receive an originality report. DO NOT WAIT UNTIL THE LAST MINUTE TO DO THIS. It might take several hours to a day or two for Turnitin.com to do this. After your paper meets all of the stated criteria in the posting, attach the paper AND the originality report in your Assignments Folder by the end of Week 10: Sunday, 11:59 p.m. eastern time.

 

Industry	Organizations
Social Media	LinkedIn, Google+, Facebook, Twitter
Mobile Phone	Verizon Wireless, Cricket, AT&T Wireless, Metro PCS
Antivirus Software	AntiVirus Grisoft, Norton, McAfee, Microsoft, Kaspersky, Avast
eCommerce	eBay, Amazon, Craigslist, TigerDirect
Telecommunications	AT&T, Verizon, Sprint
Big Box	Walmart, Target, Costco, Sears
Streaming Media	Netflix, Blockbuster, Walmart (VUDU), Xbox
Search Engines	Google, Yahoo, Bing
Insurance Companies	Farmers Insurance Group, Monumental Life Insurance, Metropolitan Life Insurance
Fast Food	McDonald’s, Wendy’s, Burger King
Online Higher Education	Drexel University Online, University of Maryland University College, Penn State World Campus, Coursera
Media	The Washington Post, The New York Times, CBS News, ESPN.com
Banks	Bank of America, JP Morgan Chase, Citigroup, Wells Fargo, SunTrust, a credit union
Job Search Sites	USAjobs.gov, Monster.com, Indeed.com, Careerbuilder.com, Simplyhired.com
Grocery Stores	Safeway, Giant, Whole Foods, Kroger

 

Rubic

Individual Assignment 4 Grading Rubric

Criteria	Excellent A (90+)	Satisfactory B (80-89)	Needs Improvement (below 80)
Content (80%)
Analysis of privacy policies (25%)	The comparisons are thoroughly developed and clearly stated.	The comparisons are adequately developed and clearly stated.	The comparisons are neither adequately developed nor clearly stated.
Clarity of changes to protect consumers (25%)	The changes suggested are thorough and likely to enhance privacy protection for consumers.	The changes suggested are adequate and can logically be expected to enhance privacy protection for consumers.	The changes suggested are poorly developed and/or are unlikely to enhance privacy protection for consumers.
Clarity of changes to improve organizational flexibility (20%)	The changes suggested are thorough and likely to give organizations increased flexibility to use personal information.	The changes suggested are adequate and can logically be expected to give organizations increased flexibility to use personal information.	The changes suggested are poorly developed and/or unlikely to give organizations increased flexibility to use personal information.
Quality of documented support (10%)	The discussion in the paper is based on a thorough review of the literature, not limited to news articles, and includes reviews of position or policy statements or reports from agencies or organizations, and other scholarly resources.	The discussion in the paper is based on an adequate review of the literature.	The scope of the research presented in the paper is inadequate. Heavy reliance on reference material (e.g. Wikipedia, exam prep books, “Dummies” guides).
Form (20%)
Organization (10%)	The Table of Contents (TOC) and the document sub-headings reflect a careful outline of the questions asked in the assignment. The content is well organized with clear transitions among major subtopics.	The content is generally well organized with some improvement possible in transitions among subtopics.	The organization of the content is confusing without clear transitions among subtopics.
Writing style (5%)	The introduction is written to give a preview of each sub-heading topic. Graduate-level writing is reflected throughout the paper, including accurate spelling, punctuation, grammar, and sentence structure.	Writing is acceptable, with a few errors in spelling, punctuation, grammar, and/or sentence structure.	Writing does not meet graduate standards. Unacceptable number of errors in spelling, punctuation, grammar and/or sentence structure.
Use of proper APA formatting (5%)	In-text citations are in proper APA format and all sources are identified in the reference list and cited in proper APA format.	Minor errors in citation identification and/or APA format.	Unacceptable number of errors in citation identification and/or APA format.
Your Grade: