Category Management

Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage? Think about the Cabbage Patch dolls and the Tickle Me Elmo and electronic products like the Xbox, that were in short supply during the holiday shopping season.

Post a reply (200 to 300 words) to the following questions: Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage? Think about the Cabbage Patch dolls and the…