Discuss the impact of internet banking on customer satisfaction in the UK.

Discuss the impact of internet banking on customer satisfaction in the UK.

A Case Study of HSBC Holdings PLC

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Answer:
Introduction
In the continuous improvements in technology and continuous development in competition market in the business world it has become very crucial on the organizational part to make an effective utilization of latest technology for giving effective services to their clients and to build a pool of convinced & happy customers. Moreover to actualize the latest technology in the working environment of the company facilitates the business to make its stand in the competition market and acquire supportable competitive leverage in the business world. Nowadays it is noticed that organizations are concerned with the products and sale to clients in the technology oriented market. Today organization’s only requirement is to provide the customer’s needs and wants with best quality of the service. Customer Service is now a day’s very important for the organization and it can only achieved with the help of providing best services to the clients. In order to achieve this best internet technology services is required.

In this new era with the help of internet the companies can work a lot and this internet facility help the business in gaining success. Internet provides the best event to the banking world in order to provide their services to client. Internet is used in transmission of the approach of the organization in the way they provide and sell their services and goods to client. Electronic transfer of fund, online shopping, electronic market, Supply chain management and electronic exchange of data are some of the work facility provided by the internet world to their clients. Internet Banking gives many market scope and inventive services and stock for both the bank and clients. Internet banking in the global world helps the customer to transfer their funds, help them in opening of new account, help them to manage their funds in the banks and help them to pay their bill of every nature from their online bank account. Internet Banking or online banking services is obtained by the banking world with the use of electronic commerce. With the use of online Internet Banking, bank providing banking and financial services by pervasive type, Internet banking, self-moving teller machine, Mobile banking and telephone banking are given by the banking world to their users through online process. Hanna, N. and Boyson, S. (1993).

Acceptance of the online banking by bank is useful for the customer of the bank and it also has some demerits. The most important demerits of online banking or internet banking are security and protection of the financial information of the clients or customers. With the online banking, internet banking or systems or process business has to enhance their quality of services and absorb more clients, satisfaction of clients and loyalty of clients also increased a lot.

Thus the investigator in order to achieve full consideration of the advantage of online banking in accounting concentrates upon the activity of HSBC Holding Plc, the second largest bank in the world is the Multinational banking and financial services in the world. HSBC Holding Plc is having its headquarter in UK (United Kingdom)London . Larpsiri, R. et al. (2005)

A) Background
Counteraction in a global market has enhanced because of  liberalism and global action, and now it is simple for the business world to  challenge within the global market. As the number of customer is increasing day by day in the international market better quality of services is vital for attracting the customer in the global markets with cheap rates. Internet world is the only way with the help of which bank can attract more customer and more profits. In this global world or the world of new technology process of delivering services to the clients are changed in the large number and moreover it increased the delivery process so quickly and effectively, moderations, giving best services an…………………………………….