Effectiveness of using various techniques using for developing strategic business plan
Discuss about the following points..
1. Effectiveness of using various techniques using for developing strategic business plan.
2. Strategic positioning of Virgin Atlantic by carrying the organizational audit.
3. Environmental Audit for Virgin Atlantic.
4. Role of personnel charged with strategic implementation .
5. Discussing on the estimated resource that is required for implementing a new strategy for Virgin Atlantic.
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1.Effectiveness of using various techniques using for developing strategic business plan
Strategic business plan primarily helps the organization to fix its target, direction aims and objectives. Virgin Atlanta is one of the well-known British airlines headquartered in UK. In order to develop the rhythmic process of business, Virgin Atlanta should make an effective strategic plan or technique for achieving the business success. BCG Growth Share Matrix is one of the most effective techniques with the assistance of which the company can make an effective strategic plan (Ackermannand and Audretsch 2013). Bruce Henderson has established the concept of BCG Growth Share Matrix. This particular model or technique is completely based on the combination of both market growth and market share. Market growth has been used as a proxy for showing the industry attractive. On the other hand, market share acts as a proxy for the competitive advantage (Basili et al. 2013). As per this particular framework, it is evident that market growth requires a sound investment in the assets in order to enhance the business capacity. This particular technique is highly effectively that helps the organization to plan a suitable strategy for the growth of business.
Directional policy matrix is another effective technique, which primarily directs the organization about the future investment (Bharadwaj et al. 2013). Directional policy matrix is primarily divided into four categories inclu…………………….
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