MHR 6451 Unit II Case Study JDV Hospitality

MHR 6451 Unit II Case Study JDV Hospitality

Josie de Vivre Hospitality, JDV hereafter is a service industry provider in hospitality. Initially launched in the late 1980’s, the organization was founded by entrepreneur, Chip Conley who was the original chief executive officer, CEO of the company’s hotels. Mr. Conley was in his mid 20’s and pulled $1 million in capital to buy a run-down hotel in California. He immediately set out to capture new markets and acquired new properties and restaurants in the Silicon Valley and LA area’s providing a strategic mixture of high end quality and a memorable experience for just around $100 per night. Chip Conley’s creation of an upscale experience andpersonal inspiration inspired interest that has proven effective. The organization spends less than $50k on advertisement and the majority of their customer base comes from word of mouth (Dessler PearVid, 2015).Before delving into answering the assigned questions in review of this case study, I will present that firstly, in addition to his inspirational spirit and dedication that JDV practices a defined excellence in human resource management. A practice that once employed defines a strategy that can only materialize in success and demonstrated expansion. JDV was successful, completely with employing this technique that carried the company arguably throughthe dot com bust in the early 1990’s and a devastating recession in 2008. This ability was accomplished by investing in JDVs staff. Ensuring their confidence ensured continued quality service that provided a ROI, well worth the risk and temporarily suspended incomes of top executives. (Branham, 2016). Secondly, married to his success in human resource management strategy JDV focuses on the customers wants.

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Providing seemingly higher qualityand a segmented pitch that attracts a local audience or targeted customer base. The merged sense of style for an affordable price is demonstrated from the organiz………………