There are risks and costs to a program of action.

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.

Assignment: Read the following statements with business risk in mind. Then answer the question(s).

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The policy of being too cautious is the greatest risk of all.
Jawaharlal Nehru (1889 – 1964)

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.
John F. Kennedy (1917 – 1963)

Never put yourself in a position that will put yourself at risk if you make the wrong decision. We spent cash on everything. It’s fashionable to make ‘bet the company’ decisions, but don’t do it.
Joel Spolsky, Sink or Swim, SXSW 2006

Progress always involves risk; you can’t steal second base and keep your foot on first base.
Frederick Wilcox

These are four views of risk. Do you agree with any of these ideas about business risk? Which one(s)? How would you define your feelings about business risk? Are you willing to take greater or lesser risks depending upon what role you are playing within business at the time?