How do the values and lifestyles of European consumers differ from those of consumers in the United States? Discuss the Disney failure to address European consumers preferences based on the respective values and lifestyles.
2. How did Disneyland Resorts Paris manage a turnaround? What did it do to convince consumers to come back?
3. Compare the Disney case with the Wal-Mart case. Did Disney make better decisions? Why, or why not?
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