You will be required to submit a specific section of the Capstone in each topic of the course as indicated in the assignment directions. Each section will be due by the end of the topic in which it is assigned. Review Capstone Project Assignment Directions for additional information. Write the Marketing Plan for your organization (750-1,000 words). Use the topic material articles and the textbook to help in completing the assignment. Address the following: 1. Describe the target market. 2. Identify the size of your potential target market. 3. Include a SWOT analysis (use a two by two table in Word). 4. Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4Is (intangibility, inconsistency, inseparability, and inventory). Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. Below is what we are basing the business off of. There are always new and innovative products being produced daily. People like the thought of having products that can help them improve their day to day living. Pet owners dont get to many opportunities to see new and innovative products. Pets are becoming more common in households and many pets suffer from the same illnesses as humans. The Quiet Cat would be an organization that specializes in creating products used by pet owners to administer subcutaneous fluids to their ill cats. The Quiet Cat would create devices that can immobilize and soothe a cat so that one could administer fluids quietly and easily by themselves. Any pet owner that has dealt with renal failure knows it can often be a struggle to get their beloved pet their much needed fluids. These devices would make the overall experience less traumatic and stressful for both the owner and their pet. Our mission is to provide lifetime care to the pet parent and their pet by offering innovative solutions through unbeatable products and services. The Quiet Cat would create innovative solutions to help aide pet owners in administering at home care to their sick pets. Many pets require long term treatment and trips to the vet can become quite costly and be more than people are willing to spend. By offering innovation products and excellent customer service we aim to meet the needs of the consumer as well as reduce the number of animals dropped off at shelters due to pet owners not being able to afford the care they need. We want our customers to have a pleasant experience and know they can trust us in providing a superior product and knowing that our staff can answers their questions and concerns about the products use or safety of the product. Through the excellent customer service provided we plan to expand our company. We plan to test a small area to see how well our products take off. We are targeting pet owners who may be having difficulty administering fluids or any medication in general to their pets. Upon doing a little research there appears to be a need for such products as many pet owners feel they are letting their pets down when they are not able to provide proper treatment. If we target a small area and find the products start to take off we can consider global expansion further down the line. We would want to team up with local vets first and explain the benefits of our products to see how well the product sells. If it seems to be doing well can consider expanding globally in the years to come. The Quiet Cat will be providing innovative products to pet owners to assist with day to day medical need
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